A new pod device has been launched by the largest vapor retailer in the U.K. VPZ’s AEQ Pod Device Kit has been designed and developed in VPZ’s purpose-built facility in Edinburgh to support smokers looking to make the switch to vaping, according to a press release.
“The device is an easy-to-use new to vaping product which offers smokers the freedom to choose a range of flavors and e-liquid strength,” the release states. “The AEQ is already outselling other packages in the new to vaping category and has been introduced as VPZ launches its first ever Vape Clinic.”
Doug Mutter, director of VPZ, said VPZ is spearheading the fight against the U.K.’s No. 1 killer: smoking. “The Pandemic has triggered an increase in smoking rates and the public health problem has been compounded by funding cuts for NHS stop smoking services and local support groups,” he said. “The launch of our new AEQ device has been developed by us in response to helping smokers take the first steps in their stop-smoking journey. The development of this dedicated new to vaping product, as well as the launch of our pilot Vape Clinic truly underlines our commitment to helping the UK achieve its ambitions to be a tobacco-free nation by 2030.”
VPZ is the UK’s largest vaping retailer with over 150 stores. A new report from Royal College of Physicians Tobacco Advisory Group backs vaping as an effective treatment for tobacco dependency and recommends that it should be included and encouraged in all treatment pathways. The report also found that the long-term impact of vaping is 95 per cent less harmful than smoking cigarettes.